Sitecore Experience Awards

NTT

SEA category: Most impactful human connections in a changing world
Project brief

NTT, used its new website to communicate its global brand and capability scope while respecting local language and content differentiation.

About

NTT

UK

IT and Telecom

CHALLENGE

Reflect business strategy to bring together 31 branded organizations and create a new, distinguished, global entity

  • Create a top five technology and business solutions provider delivering capabilities on a global scale
  • Establish a globally recognized brand identity
  • Enhance customer journeys and conversations
  • Improve contact opportunities that were previously limited
  • Create more engaging experiences for users at every touchpoint
  • Meet the needs of multiple regional sites and their clients
SOLUTION

Solutions used

OUTCOME

Created globally branded site, but with localized, multi-language content

  • Increased brand awareness with 20K visits and 1K searches a month
  • Saw a quickly deployed COVID-19 campaignoffering human and technical solutions increasetraffic by 150% to 5K daily visits
  • Enabled one landing page to increase form submissions from 170 to 10K a month during COVID-19 response campaign
  • Improved access to a comprehensive range of skills across technology, managed services and capabilities
  • Introduced content-related features to improve client contact and interaction
  • Empowered NTT stakeholders to evolve the brand prior to go-live with components that provided quick and efficient brand agility
  • Helped teams quickly create separate sites for time sensitive campaigns
See the project

See what’s possible with Sitecore

Your success story could be next

We’ve helped leading brands transform their digital experiences, and we can do the same for you.
Request a demo