CHALLENGE
Support brand realignment and one-company identity
- Consolidate product data managed in multiple systems and countries with no PIM
- Unify independently managed brands
- Provide better internal communication
- Improve digital efficiency and manage customer experience and product information globally
- Create a global digital platform incorporating localized regions, brands
SOLUTIONS
Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Accelerator (SXA)
- Sitecore Experience Database (xDB)
- Path Analyzer, Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- Microsoft Azure PaaS
- InRiver(PIM)
- Languagewire(translation module)
OUTCOME
Boosted brand awareness reach, engagement, conversion
- Increased customer satisfaction
- Simplified information searches
- Improved contact and access to different brands
- Grew sales by gaining new customers, upselling, flagging high margin products
- Cut costs by reducing duplicated work and printing, and reusing material
- Enhanced internal processes for managing content, translations and promoting products
- Used Intranet, open communication, better engagement to raise employee satisfaction
See what’s possible with Sitecore
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