CHALLENGE
Create scalability for website roll-out in multiple regions
- Build on a strategy to increase digital engagement since majority of buyers’ journeys are digital
- Optimize content to best suit the customer journey
- Deliver personalized content across industry verticals and persona types
- Upgrade existing platform that was outdated and unable to cope with growth and expansion
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 8.2)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Path Analyzer
- xProfile
- Sitecore Cortex
- Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- RA Multi Region Connector (partner app)
OUTCOME
Deployed a new digital, single source of truth platform supporting nine regional websites
- Gave each region scope to localize while respecting the corporate brand
- Grew monthly traffic from 300 to 1,200, page views per visitor up 1.9, average site time now 2.13 minutes
- Shortened regional site rollout with 1st tranche in 10 months, rest in three months
- Cut bounce rate to 58.2%
- Made content management and updates over multiple countries easier
- Improved reporting to understand customer journeys/preferences and iterate content
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