Sitecore Experience Awards

Switzerland Tourism

SEA category: Best innovation with emerging technologies
Project brief

Switzerland Tourism has created an award-winning website that is highly functional, but from the first page it immerses you via stunning, VR-enabled images and videos into the country’s beauty.

About

Switzerland Tourism

Travel and Hospitality

Challenge

Attract more visitors to Switzerland and build loyalty among returning travelers

  • Communicate the beauty, variety and wealth of Swiss travel experiences through emotions, visuals and inspiration
  • Make finding places to visit and accessing travel-related services simple and enjoyable
  • Ensure everyone, despite age and ability, can access information they need
Solution

Solutions used

Outcome

Won a World Travel Award: World’s Leading Tourism Authority Website 2019

  • Built a huge and immersive site with video and VR to inspire travelers to visit Switzerland
  • Delivered 50K pages with400K images and videosin 14 languagesacross22 markets
  • Achieved 31.5M visits of which 80% were new
  • Made it easy to navigate mass data with just four segments and contextual information
  • Employed AI to automate translation, markets content and image delivery
  • Improved global performance withmultiple content delivery networks for the whole world, including China
  • Broke down barriers to elderly and disabled people accessing the site
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Inspirational, emotional, informative, useful, credible and appealing.

Survey showing characteristics most appreciated by website visitors

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Unic

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