CASE STUDY

UnitingCare

Empowering a large healthcare community

Diverse clientele benefits from a clear, consumer-oriented, and information-rich new website

Honorable Mention

Project brief

UnitingCare Queensland connects with people at every life stage

UnitingCare Queensland is a courageous and creative health and community services provider and one of the largest charities in Australia. Built on compassion, it employs 17,400 staff and 9,200 volunteers, working with more than 430,000 individuals, families, and communities in more than 460 locations across Queensland and the Northern Territory.

Through its brands, UnitingCare, Lifeline, Blue Care, The Wesley Hospital, St Andrew’s War Memorial Hospital, Buderim Private Hospital, St Stephen’s Hospital, and Australian Regional and Remote Community Services (ARRCS), it works to empower senior citizens, those living with a disability, people requiring healthcare in a hospital or at home, Aboriginal and Torres Strait Islander, children, and families.

Capabilities

XP

About

UnitingCare

ANZ

Healthcare and Life Sciences

CHALLENGE

Site presented more as corporate brochures than interactive tools

  • Language was laden with Jargon
  • Needed to better educate its audiences and guide them to the right services
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP)
  • Sitecore xAnalytics
  • Sitecore EXM
  • Sitecore xDB
  • Sitecore Experience Accelerator (SXA)
  • Sitecore Experience Cloud™ on Microsoft Azure
OUTCOME

New focus on user needs, better launch times and shorter loading time

  • 5.1 million Queensland residents served
  • 100% uptime since site launch
  • 2.6 seconds page load time

The new site invites users in, not only by asking what kind of help is needed today, but also with navigational clarity and images of relatable people.

Next, UnitingCare plans to enliven the site with more videos, and its already taking advantage of Sitecore’s data and analytics tools to collect and analyze current site behavior and performance, with a plan to implement personalization that targets content according to users’ location and content previously viewed. A/B testing will guide site design decisions, as Shaw’s team rolls out additional UnitingCare digital assets onto the platform.

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WHAT THEY SAID
We keep the landing page design clean and put calls to action high up on the pages. Natural language talks you through filtering results. The imagery includes as many actual clients and real people as we could, especially in areas serving Aboriginal and Torres Strait Islander communities.
Dan Shaw.jpg

Dan Shaw

Group Manager, Digital Marketing

UnitingCare Queensland

Triggerfish

Triggerfish

Digital Growth Partners