TRAVEL AND HOSPITALITY
Turn every traveler journey into a reason to return
United Airlines delivers personalized travel experiences with Sitecore
Timely messaging and language personalization praised by English and Spanish speaking customers for making critical travel information more accessible.
9CMS’ consolidated onto one Sitecore platform
1,800Sitecore-powered digital signs
>35mpassengers interact with United Airlines digital signage a year
82%of surveyed Spanish-speaking customers that noticed the translations, said that it eased their travel experience
Mandarin Oriental boosts customer loyalty 25% with Sitecore
Luxury hotel group increases website visits and sales with headless architecture for 36 sites on Sitecore Managed Cloud.
41.5%Increase in new site visits
49.1%More returning visits
25.1%Increase in brand loyalty
easyJet
Sitecore helps Aer Lingus leverage data for huge revenue improvements
Ireland’s national carrier improves conversion rates and achieves a marketing ROI of 800% with a data-driven Sitecore-powered DXP.
16%Reduction in homepage exit rates
1% pointIncrease in Manage Trip volumes
150%Increase in homepage destination promotion conversion
2.5%Increase in homepage digital check-ins
Hospitality event attracts record audience with Sitecore
Luxury hotelier Kerzner International uses composable Sitecore solution to reach a global audience of millions
3xFaster to enable interactive content
23000Assets migrated to Sitecore Content Hub DAM
>200Modular content asset templates created
2xHigher personalization-driven page conversions
Miral boosts revenues with Sitecore-powered digital experience solution
Headless Sitecore DXP raises conversion rates, increases cross-sales, and enables seamless booking experience at top entertainment and leisure experiences provider.
550%Increase in conversion rates on Yasisland.com
200%Year-on-year revenue growth for Yasisland.com
50%Faster go-to-market timelines
15%Longer visits across all websites
Luxury cruise and tour operator empowers marketers with Sitecore
Composable approach transforms Scenic Group’s customer engagement with 70% faster searches, real-time personalization, and advanced customer data management
40%Faster content creation
70%Quicker to find content
42%Increase in new site visits
19Websites, three brands, six markets
Michelin Experiences makes content instantly usable across channels with SitecoreAI DAM
Michelin manages restaurant images and translations across 28,000 restaurants worldwide from one governed content source, cutting publication times from days to minutes.
155,000Restaurant images stored in Sitecore Content Hub
96%Reduction in publishing timescales for digital images
60,000Review translations managed in Sitecore Content Hub
Turn browsers into bookers, and bookers into regulars
SitecoreAI™ is an AI-powered content management and digital experience platform for airlines, hotels, resorts, and other travel and hospitality businesses. It brings content and traveler data together to personalize every stage of the journey, from browsing and booking to arrival and post-trip engagement.
Use loyalty data and real-time intent to tailor offers to each traveler. Give global and local teams one governed environment to create and translate content once, then publish it everywhere travelers look.
As travelers increasingly use AI to compare destinations and hotels, SitecoreAI helps you find search and citation gaps and create structured content that AI answers can cite.
See what it takes to win visibility and conversion in an AI-driven travel economy.
How SitecoreAI delivers value in travel and hospitality
Personalize the path to booking
Content that keeps pace with travel
Be discovered wherever travelers search
Trusted by leading travel and hospitality brands
Frequently asked questions
Travel and hospitality brands need a DAM that makes large volumes of images, videos, documents, and other assets easy to find, govern, reuse, and distribute across brands and channels. SitecoreAI DAM provides one governed library for approved assets, with AI-powered tagging and search, rights and expiry management, version control, localization, and reuse across regions and channels.
SitecoreAI DAM gives teams a central source for approved travel and destination content, helping keep experiences consistent across websites, apps, emails, kiosks, and other channels. Teams can manage photos, video, and copy centrally, create versions for different channels, and update the source so connected experiences receive the latest approved content. Explore how SitecoreAI helps teams deploy consistent destination content across channels.
Be the first stop on every itinerary
As AI reshapes how travelers discover, compare, and book, SitecoreAI helps you connect content, data, and insights to personalize every stage of the journey, improve conversions, and move faster across all websites and channels.