Content Management

Content management is the process of gathering, appraising, publishing, delivering, and retrieving information. It’s often used to refer to the lifecycle of creating, publishing, managing, measuring, and storing digital content. It requires a high level of cooperation and collaboration between content creators, content editors, administrators, and end users across all digital properties that a brand maintains and touches, including social media, ecommerce experiences, web pages, and search engine optimization (SEO) efforts.

Content management creates a single source of truth for content, increasing employee satisfaction, reducing risk, and simplifying web development and document management. This process often involves the use of some type of content management system, either a traditional content management system (CMS) or a headless CMS for easy hosting and publishing of website content. When used with a digital asset management (DAM) system to standardize workflows, templates, functionalities, permissions, integrations, metadata and tagging, a robust system can be built to ensure the healthy flow of content through a brand.

Content management helps companies to organize the content they’re creating, measure it for effectiveness, and optimize it to reach their target audience. A robust content management practice often involves the use of an on-premise CMS platform or cloud-based SaaS CMS software. An easy-to-use tool with an intuitive user interface to help team members find the content they need quickly prevents content from being created multiple times and supports collaboration across an organization.

Content management system (CMS) is a software application that allows brands to create, edit, publish, and manage digital content. CMSs are typically used for web content management (WCM) and enterprise content management, though brands of all sizes can benefit from the implementation of CMS software.

Cloud-based CMSs allow employees to edit, publish, download, and manage assets from any location, and simplify the collaboration process for freelancers and third-party providers. Features such as calendars and file sharing create smoother workflows for content creation and many processes can be automated to free up time and ensure consistency. Many fields within CMSs can be updated without HTML, heightening ease of use and simplifying the front-end user experience.

APIs allow developers to fetch content from a cloud-based, SaaS, or headless CMS and deliver it to various front-end applications or channels, such as websites, mobile apps, social media platforms, online stores, and other external platforms.