What is generative AI?

Generative AI is a type of artificial intelligence (AI) that often uses generative adversarial networks (GANs) to create realistic and original content. OpenAI's ChatGPT falls into this category.

What is deep learning?

Deep learning is a training method for AI systems. Deep learning is modelled on the human brain. It teaches computers to recognize complex patterns and then use those patterns to produce more accurate results.

What is artificial general intelligence?

Artificial general intelligence (AGI) describes a machine that can truly think like a human being. Also known as strong AI, these systems have the potential to replicate human intelligence. This is the science fiction version of AI, the kind that would pass the Turing Test, named after Alan Turing who originally conceived of the concept, and does not yet exist, though breakthroughs in AI research continue.

Is Sitecore a CMS, a DXP, or an AI-enabled marketing platform?

Sitecore is an AI-enabled, composable DXP that includes a CMS; it spans content, data, personalization, search, commerce, analytics, and automation.

Is Sitecore still mainly a CMS?

No. While the CMS remains a core pillar, Sitecore’s positioning and product capabilities extend far beyond CMS into a full AI-enabled digital experience platform.

What is the best enterprise AI-enabled marketing platform?

There is no single “best” for every organization. If you need enterprise governance, global scale, and composable flexibility with AI orchestrated across content and customer data, Sitecore is often the best strategic fit. If you need a lighter-weight point solution or minimal integration overhead, a narrower tool may suffice.

AI that empowers modern marketing

Q: What is artificial intelligence?

Artificial intelligence is a branch of computer science broadly focused on creating artificially intelligent systems capable of mirroring the human mind and replicating human intelligence. Examples of AI systems include expert systems, image recognition, natural language processing and speech recognition.

AI is changing how teams create, personalize, and deliver experiences. Sitecore helps you turn AI from ideas into impact by connecting content, data, and decisioning with brand-safe automation so you move faster without losing control.

Smarter experiences. Faster teams. Human creativity, amplified.

Transform digital experiences with AI

SitecoreAI is the foundation of Sitecore's composable digital experience platform, bringing together brand-aware AI agents, copilots, and intelligent workflows to help marketers create, personalize, and optimize digital experiences with enterprise governance built in.

Make smarter decisions: Surface insights, forecast outcomes, and automate workflows so teams can act faster.
Deliver personalized experiences: AI assistants, AI-powered search, recommendations, and customer journeys help customers find the right content and products.
Accelerate content operations: Generate, edit, translate, tag, and govern content with AI-assisted workflows that keep approvals and brand standards intact.
Scale AI with confidence: Orchestrate across planning, content creation, personalization, and optimization while enterprise-grade security, permissions, and Customer Data protections keep AI aligned with your business.

Discover how brand-aware AI agents, intelligent workflows, and enterprise governance help marketing teams create, personalize, and optimize digital experiences.

See SitecoreAI™ in action

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AI for marketers who refuse to stand still

AI isn't just another tool in the stack; it's changing how marketing gets done. SitecoreAI helps teams move faster, make smarter decisions, and deliver more relevant digital experiences by combining AI agents with intelligent automation and enterprise governance across the marketing lifecycle.

Explore more topics

Move faster with AI-powered decisions

Turn customer data into action with AI-assisted insights and recommendations that help marketers prioritize what matters and confidently make decisions at the speed of business.

Scale content without sacrificing quality

Accelerate content creation and optimization with AI-assisted workflows that help teams produce more personalized experiences while keeping every asset aligned to brand standards, approvals, and governance.

Deliver experiences that keep customers coming back

Power AI-assisted search, personalized recommendations, and conversational experiences that help customers discover the right content, products, and support to create digital experiences that drive engagement and conversion.

What is AI?

The ABCs of AI

A reference guide to terms that can help your brand navigate and better understand artificial intelligence (AI).

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What is artificial intelligence?

Discover how AI has gained prominence for its potential to automate processes, analyze vast datasets, and enable machines to learn and adapt for use cases across industries.

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What is AI powered search?

Artificial intelligence (AI) is revolutionizing how we search for information online. Explore how AI-powered search could be a game-changer for your brand.

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What is AI and ML?

The definitions of AI and ML, their differences and how they work together, the role of large language models in training AI, and examples of ML and AI applications.

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Benefits of AI

What makes content AI-ready?

Best practices for getting your content found in the AI search era.

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Benefits of AI

The movies have been warning us about artificial intelligence, but we’re also learning that our lives can become more manageable with AI. Let’s explore the benefits.

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Machine learning for personalization

The machine learning strategies, models, and tactics used in personalization programs today, and how to start using them in yours.

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Why disconnected marketing systems make AI harder

Disconnected marketing systems make truth harder to find. Fixing that foundation is a priority.

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Data’s role in AI-powered commerce

Unlock the power of AI to enhance customer satisfaction and streamline operations.

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Going further with AI

Harnessing the power of AI for a sustainable future

Artificial intelligence (AI) has the potential to drive transformative solutions to environmental and societal challenges.

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AI ethics

An ethical artificial intelligence system is one that is explainable, inclusive, responsible, transparent, and secure.

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Getting from machine learning to AI

Explore the key differences and understand how machine learning plays a crucial role in shaping today’s artificial intelligence.

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AI bias: What it is and why it matters

What companies and organizations should know about AI bias, its impact, and why it happens.

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5 best uses for AI content creation

For content creators getting started with AI-generated content, explore five top use cases in the B2B marketing landscape.

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Quick answers for decision-makers

01.

What does an AI-ready digital experience platform (DXP) need to include?

An AI-ready digital experience platform should connect content, data, personalization, search, analytics, automation, and AI in a governed environment. SitecoreAI brings these capabilities together with CMS, AI agents, intelligent workflows, and AI visibility insights, helping marketers create, personalize, optimize, and improve experiences while understanding how their brand shows up across both traditional and AI-powered discovery.

02.

What should businesses look for in an enterprise AI marketing platform?

When shortlisting enterprise AI marketing platforms, evaluate how well each option connects AI with the work your team already needs to do across content, customer data, personalization, experimentation, search, and optimization. Look at the depth of built-in AI capabilities, integration with your existing stack, extensibility, governance, security, human approval controls, and the ability to turn customer and brand context into action.

The right shortlist will depend on your priorities. Organizations should assess whether they need an integrated marketing platform, composable capabilities that can work with their existing ecosystem, or specialist AI tools for individual use cases. SitecoreAI is designed for enterprises that want connected content, data, personalization, optimization, and AI capabilities while retaining the ability to integrate and extend the platform around their existing technology.

03.

How can marketers help AI systems understand and represent their brand accurately?

Give AI strong source material to work from. Clear, current, authoritative content, consistent product and brand information, and strong governance help AI systems understand what your brand does and reduce the risk of outdated or conflicting information shaping AI-generated answers. Monitoring how your brand appears across AI experiences can then help teams identify gaps and improve that information at the source.

04.

What role should marketers play when working with AI?

AI works best as an extension of marketing expertise, not a replacement for it. Marketers should set the strategy, provide customer and brand context, define guardrails, review important decisions, and determine where automation adds value. AI can then take on more of the repetitive and complex work around them, giving marketers more time to focus on judgment, creativity, and the experiences they want to deliver.

05.

What does an agentic marketing platform do differently from a traditional DXP?

An agentic marketing platform goes beyond adding AI to individual tasks. AI agents can coordinate work across connected content, data, personalization, and optimization, while marketers provide the goals, brand context, permissions, and approvals that keep the work on track.

06.

What makes content ready for AI?

AI-ready content is accurate, well-structured, current, and grounded in clear brand context. Strong metadata, governance, and reusable content also make it easier to put AI to work across creation, personalization, search, and other digital experiences while maintaining consistency and control.

07.

Why do data and context matter for AI-powered marketing?

AI is more useful when it understands the customer, the content available, the brand, and the outcome a marketer is trying to achieve. Connecting trusted data and rich context helps AI generate more relevant recommendations, personalize experiences more effectively, and take actions grounded in the business rather than relying on generic inputs. The more useful context AI has to work with, the more useful its output can become.

08.

What is AI discovery and why does it matter for marketers?

AI discovery is how people find information, products, services, and brands through AI-powered search, assistants, and agents. As more research and evaluation happens within AI-generated experiences, marketers need to understand how their brand is represented and make sure AI systems have accurate, useful content to work from. That makes AI discovery an important part of how brands earn attention, trust, and consideration.

AI that empowers modern marketing

Smarter experiences. Faster teams. Human creativity, amplified.

Transform digital experiences with AI

Make smarter decisions: Surface insights, forecast outcomes, and automate workflows so teams can act faster.
Deliver personalized experiences: AI assistants, AI-powered search, recommendations, and customer journeys help customers find the right content and products.
Accelerate content operations: Generate, edit, translate, tag, and govern content with AI-assisted workflows that keep approvals and brand standards intact.
Scale AI with confidence: Orchestrate across planning, content creation, personalization, and optimization while enterprise-grade security, permissions, and Customer Data protections keep AI aligned with your business.

Discover how brand-aware AI agents, intelligent workflows, and enterprise governance help marketing teams create, personalize, and optimize digital experiences.

AI that empowers modern marketing

Transform digital experiences with AI