Artificial intelligence
Streamline and optimize throughout the customer journey with cutting-edge AI solutions
Level up decision-making, analysis, and always-on engagement
AI technologies and machine learning algorithms create incredible opportunities and use cases for brands. As AI tools continue to evolve, the use of AI in fields like cybersecurity and data science has clear advantages. AI solutions can bring engagement and experience initiatives to life across digital ecosystems, delivering real-time benefits to employees and customers alike.
Augment human intelligence
From healthcare to supply chains, AI applications can help augment human intelligence with problem solving capabilities and improved forecasting, while automating processes and minimizing downtime.
Decision-making
AI techniques and AI solutions that focus on analytics and analysis can be used to improve the efficiency and quality of employee decisions.
Customer experience
Virtual assistants and apps like chatbots combine brand voice with natural language processing (NLP) to create always-on engagement opportunities for visitors and provide the right assistance at the right time for customers regardless of time zone.
Frequently asked questions
Generative AI is a type of artificial intelligence (AI) that often uses generative adversarial networks (GANs) to create realistic and original content. OpenAI’s ChatGPT falls into this category.
Learn more about Sitecore’s generative AI approach here.
Artificial intelligence is a branch of computer science broadly focused on creating artificially intelligent systems capable of mirroring the human mind and replicating human intelligence. Examples of AI systems include expert systems, image recognition, natural language processing and speech recognition.
Deep learning is a training method for AI systems. Deep learning is modelled on the human brain. It teaches computers to recognize complex patterns and then use those patterns to produce more accurate results.
Artificial general intelligence (AGI) describes a machine that can truly think like a human being. Also known as strong AI, these systems have the potential to replicate human intelligence. This is the science fiction version of AI, the kind that would pass the Turing Test (named after Alan Turing who originally conceived of the concept) and does not yet exist, though breakthroughs in AI research continue.
Narrow AI, also known as specialized AI, is an AI system designed for a specific task, such as a self-driving car, other autonomous vehicles, or an email spam filter.
A Large Language Model (LLM) is a type of algorithm within the generative AI ecosystem. They use enormous data sets and deep learning to generate text that looks identical or very similar to text written by humans.
Amazon’s Alexa, Apple’s Siri, and IBM Watson all use natural language processing.