Exceptional Sitecore delivery, where technical mastery meets creative thinking.

Think Fresh Digital is a boutique digital agency led by senior Sitecore specialists with more than 18 years of hands-on experience delivering complex digital experience solutions for enterprise brands. Founded by Nick Allen (8-time Sitecore MVP) and Ed Wilson, the team combines deep technical knowledge with creative problem-solving to help organisations achieve measurable digital transformation.

We focus exclusively on the Sitecore Digital Experience Platform (DXP), supporting clients with XM Cloud, XM and XP implementations, migrations, optimisation strategies, and composable architecture. Every solution is built to be scalable, secure, and optimised for performance, ensuring our clients can deliver data-driven experiences across all digital touchpoints.

Our work is grounded in delivery excellence. We architect and execute Sitecore solutions that accelerate content workflows, enhance marketing agility, and unlock real business value. Clients choose Think Fresh because we bring senior-level expertise to every engagement, minimising risk, maximising ROI, and ensuring smooth collaboration between technical and marketing teams.

Through a delivery-first approach, we help enterprises:

• Increase content velocity and time-to-market
• Improve customer engagement and conversion with optimisation strategies
• Build adaptable platforms ready for future innovation

Every project is executed with precision, clarity, and creativity, driving digital experiences that perform flawlessly today and scale for tomorrow.