XM Cloud

Click, click, personalize

Deliver the right message to the right audience—across every touchpoint, and create tailored experiences that drive meaningful connections.

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Sitecore XM Cloud gives Sparebanken Vest a modern, flexible, and scalable platform to deliver digital and customer self-serve banking applications and services. The bank is now in a much better place to create better experiences for customers and improve personalization.”
Espen Vigeland
Product Owner
Sparebanken Vest

Personalization that scales

Dynamically adapt content, images, and CTAs based on visitor behavior, demographics, or past interactions—no manual updates required.

See it how your audience will

Instantly preview personalized experiences for different audience segments, ensuring every visitor sees the most relevant content.

Optimize with data-driven decisions

Use built-in analytics to test, refine, and improve personalized experiences, so every interaction feels more relevant and drives better outcomes.

Features to set you apart

Build better, faster, smarter

From effortless page building to AI-enabled automation, discover the tools that streamline website creation and management —so you can launch faster and scale smarter.

Visual page building

Build and publish high-impact webpages in minutes.

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Multisite management

Manage multiple brands, regions, or campaigns from one platform.

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A/B/n testing

Uncover what resonates with your audience.

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AI-enabled workflows & co-pilots

AI tools designed to help you build better experiences.

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Frequently asked questions

01.

What is hyper-personalization?

Hyper-personalization combines advanced data collection with technology powered by artificial intelligence to analyze user behavior and create an omnichannel setup for more effective customer engagement in real-time. Providers can use AI algorithms to improve customer experience and customer loyalty, increase revenue, and create marketing strategies that lift conversion rates and improve customer retention.

02.

What are the benefits of hyper-personalization?

Hyper-personalization uses real-time data to meet customer needs and improve user experience. A hyper-personalization strategy can allow brands to make better product recommendations and use past customer behavior, including browsing history, purchase history, and data analytics, to increase customer satisfaction.

03.

How does hyper-personalization differ from traditional personalization?

Both techniques involve the use of relevant content and data points to target individual customers, using customer preferences to improve customer interactions with the brand. The primary difference is that traditional personalization often relies on customer segmentation and static data while hyper-personalization uses real-time data to create highly customized experiences. Hyper-personalization can be combined with data analysis and predictive analytics to offer further benefits.

04.

What are some examples of hyper-personalization?

Hyper-personalized experiences can build trust with visitors and improve the customer journey. Some examples of hyper-personalized marketing efforts include customized blog posts, social media content, copy in marketing campaigns, and personalized email marketing campaigns that speak directly to their interests or pain points they may be experiencing.

Request a demo

Discover how Sitecore’s tools transform customer interactions, deliver personalized content, optimize journeys, and elevate your strategy.

Unlock the power of our industry-leading DXP

Combine technology, processes, and strategy to improve business results and give more value to your customers.

The CMS that takes you further, faster

Supercharge your traffic, captivate your audience, and skyrocket conversions with AI-powered authoring and personalized experiences.

Embed AI in your content lifecycle

Effortlessly organize and deliver brand-defining content across your digital channels.

Request a demo

Discover how Sitecore’s tools transform customer interactions, deliver personalized content, optimize journeys, and elevate your strategy.

Unlock the power of our industry-leading DXP

Combine technology, processes, and strategy to improve business results and give more value to your customers.

The CMS that takes you further, faster

Supercharge your traffic, captivate your audience, and skyrocket conversions with AI-powered authoring and personalized experiences.

Embed AI in your content lifecycle

Effortlessly organize and deliver brand-defining content across your digital channels.