New Media Library
Manage, discover, and reuse media assets in a centralized library with contextual search and intelligent recommendations that help editors find the right asset faster.
Content Management System
Ship every experience faster and on-brand, with AI built in
SitecoreAI's content management system keeps your whole team in one governed platform, from brief to live, personalized page, with AI built into every step. With Scrunch, now a Sitecore company, see how AI assistants describe your brand and grow your share of voice in AI answers.
Results teams are seeing today
212%Higher time on site for Point B (Management Consulting)
80%Gain in productivity and efficiency for Sparebankenvest (Financial Services)
3XHigher visitor-to-lead conversion rate for General Assembly (Edtech)
200%More website sales for Avanade (IT)
Build pages ready for every audience
Create and publish without the handoffs
SitecoreAI puts creation and governance in one place: AI turns your content into a complete page inside the page builder and publishes directly, no developer tickets or waiting on technical teams.
-
Build and edit with drag-and-drop and live preview, using approved assets from your DAM. Changes go live as soon as they're approved.
-
Use AI to refine tone, adjust length, translate, and enhance design, without limits.
-
Approvals, brand guardrails, and granular permissions are built into every action, so AI assists without breaking the brand.
Show up where decisions happen
Customers form opinions in AI answers, search results, and feeds before they reach your website. Powered by Scrunch, now a Sitecore company, SitecoreAI shows how AI search engines see and represent your content, so you stay in control of your brand.
-
See how your brand appears across AI search engines and assistants, alongside traditional search.
-
Act on priority recommendations, in the same workspace, to improve your share of voice in AI answers.
-
Use AI agents to optimize schema and metadata for answer engine optimization (AEO) and generative engine optimization (GEO).
Personalization that was promised, now delivered
Real-time personalization and A/B testing are built into every page, powered by shared customer data and intent signals, no add-ons or separate tools.
-
Add personalization in seconds with point-and-click rules directly in the editor.
-
Respond to real-time intent signals, like location, behavior, account, and journey stage, with experiences that feel relevant.
-
Improve performance through disciplined experimentation, not guesswork: run A/B and multivariate tests in the same editor.
The AI stands for Already Included
AI is built into our content management system, so teams can use it freely across tagging and search without surprise costs or pressure to limit adoption. Every capability ships as a native functionality, not a paid add-on.
Visual page builder
No-code WYSIWYG editor with drag-and-drop component placement and live preview.
AI content co-pilot
On-brand AI assistance for copy tone, length, SEO, AEO/GEO, and translation, included with no usage limits.
Multi-site management
Unlimited sites and brands managed from a single control center across every region.
Global translation
AI-powered translation for entire sites in a few clicks, with review before publishing.
Intelligent forms
Design multi-step forms with conditional logic and fully integrated lead capture, no coding required.
Personalization engine
Point-and-click audience targeting built directly into the page editor, with no separate tool to learn.
A/B and multivariate testing
Run experiments in the page editor with AI-assisted goal setting and real-time analytics.
AI-powered search
Intelligent on-site search that learns from visitor behavior to surface the most relevant results.
Design Studio
Create and manage AI-generated, brand-governed components, templates, and variants ready to reuse across sites and campaigns.
Headless and composable
Next.js, Angular, .NET Core, and more. Pick the front-end framework that fits your team.
Agentic Studio
AI agents that draft bulk content, compile research, generate campaign briefs, and optimize pages for SEO/AEO/GEO, with no usage limits.
Brand governance
Approval workflows and brand guardrails built into every content action, so compliance never slips.
AI visibility insights
Powered by Scrunch, a Sitecore company: see how AI search engines represent your content, with recommendations to grow your share of voice in AI answers.
Always-current platform
Cloud-native SaaS that delivers updates and new capabilities daily. Your team is always on the newest version.
Modern content system foundation
A smarter, more connected digital platform, with ease of migration, no matter what your current set up.
Explore the latest in CMS
Sitecore’s latest CMS innovations
Contextual Assistant
AI assistance embedded directly into the workflow, delivering the right action at the moment marketers need it.
On-brand Translations
Define custom translation rules in brand kits with a new glossary section that preserves brand terminology and ensures consistent localization across content.
AI Design Generation
Generate new components from scratch with AI assistance that creates supporting content models and helps refine designs before publishing.
AI Translation
Translate your entire website into multiple languages in just a few clicks.
Smarter variant generation in Design Studio
Create and visualize components with AI, test instantly, then integrate into your design system.
Publishing jobs
Get real‑time visibility into every publishing action in your environment, see who triggered it, track its status, and troubleshoot issues with full transparency.
Move Assets to CMS
Convert AI-generated artifacts into pages or structured content and publish them directly into the CMS without switching tools.
Play Video
Built by you. Powered by Sitecore.
The questions we hear most
What makes SitecoreAI's CMS different?
SitecoreAI connects a cloud-based web content management system, personalization, customer data, and AI in one platform. You can create, manage, and activate digital content across every experience, with AI already included and governance built in as core functionality.
Why do traditional content management systems struggle to support modern digital experiences?
Traditional CMS platforms like WordPress struggle because they tie content to a single presentation layer and rely on disconnected tools for delivery and optimization. A headless CMS solves the first problem by separating content from the front end, but most still leave personalization and optimization to bolt-on functionality, apps, or plugins added later. The result: harder content reuse, slower adaptation across channels, and a slower response to changing customer expectations.
Why do marketing teams struggle with content execution?
Most teams don't have a content problem, they have an execution problem. Time is lost to handoffs between marketers and developers, manual page building, market-by-market localization, and disconnected tools for testing and optimization. When content, data, and approvals live in separate systems, AI amplifies inconsistency instead of fixing it. SitecoreAI connects those systems in one governed platform, reducing cycle time from brief to publish.
How does a content management system impact SEO and AI search visibility?
Your CMS shapes how your content is discovered in search and AI-generated answers. SitecoreAI structures digital content, enriches metadata, and connects it to delivery and optimization. Powered by Scrunch, now a Sitecore company, SitecoreAI analyzes how AI search engines like ChatGPT and Gemini read, cite, and represent your content in their answers. Performance insights and priority recommendations appear in the same workspace, so you can improve your share of voice in AI answers alongside traditional search rankings, because customers now form opinions before they ever reach your website.
How does a CMS support the full content lifecycle?
A CMS supports the full content lifecycle by connecting how content is created, managed, and delivered. In SitecoreAI, content creation sits alongside production and delivery, with connections to assets, campaigns, and personalization workflows. That functionality lets the same brief power a landing page, an email, mobile apps, and a personalized recommendation for any use case in any format without rework.
How do you control and govern AI-generated content in a CMS?
Control comes from governance built into every step. SitecoreAI applies brand guardrails to every AI action across the content ecosystem, so content creation and content delivery stay consistent, compliant, and aligned across teams, channels, and experiences.
Can marketers edit pages visually and manage approval workflows in SitecoreAI CMS?
Yes. SitecoreAI CMS gives marketers a visual page editor with drag-and-drop components and live preview. Once components and workflows are configured, teams can make routine page updates without writing code and submit content for review. Authorized reviewers can compare versions, approve content, or return it for changes. Content governed by a workflow must complete its required approval stages before it becomes publishable.
What should buyers look for in a content management system for enterprise organizations?
Buyers should look for a platform that supports global teams, multiple channels, and complex governance requirements. Many types of content management systems, from Squarespace and Drupal to legacy CMS platforms, manage content but fail to connect it to delivery and performance, so you need flexible architecture, enterprise scalability, strong governance, and integration across your content lifecycle.
How does a CMS connect with other marketing tools?
Many CMS platforms stop at managing content. SitecoreAI connects the key features of CMS, digital asset management (DAM), Content Operations, Audience and Insights, and Conversion Optimization in one platform, so non-technical users can create, deliver, and improve experiences without a disconnected user experience.
Does Sitecore combine CMS and DAM?
Yes. SitecoreAI brings content management and digital asset management together in one connected platform, so marketers can create and publish experiences using governed, approved assets without moving between disconnected systems. CMS connects directly with DAM, audience intelligence, and optimization capabilities to help teams create, personalize, and deliver experiences faster. Sitecore customers have achieved an 80% gain in productivity and efficiency, while others have seen 3x higher visitor-to-lead conversion and 200% more website sales.
How often is SitecoreAI updated?
SitecoreAI is a cloud-native SaaS platform that delivers updates and new capabilities daily. Your team is always on the newest version automatically, no version upgrades, migration projects, or downtime windows.
Create and personalize experiences that drive engagement and growth
Publish without handoffs, deliver faster on-brand experiences, personalize with testing built in, and see how AI engines represent your brand.