Unlock your marketing potential with the power to build intelligently

Q: How is an intelligent DXP different from a DXP

A digital experience platform (DXP) is an integrated set of technologies that support the composition, management, delivery and optimization of contextualized digital experiences. An intelligent DXP has all the components of a traditional DXP with a layer of intelligence and orchestration across the platform, powered by brand-aware and enterprise-secure AI.

Q: How does AI technology work with an intelligent DXP

This is accomplished by converting raw data for things like brand guidelines or assets into knowledge by making it semantically searchable, enriching it and aggregating it. From there, we ground commercially off-the-shelf models based on anonymized data in a secure and responsible way.

Q: What type of AI technology is necessary for an intelligent DXP

Our AI features, like most modern AI systems, are comprised of three components: a model, context/model grounding, and a prompt. We currently use a collection of off-the-shelf models such as OpenAI’s GPT-4 and open-source models like CLIP. We have not performed any additional training or fine-tuning on these models.

Q: What is the difference between predictive and generative AI

Both predictive and generative AI use machine learning models. Predictive AI forecasts outcomes based on data, while generative AI creates new content from data inputs.

Q: What's the difference between generative AI and adaptive AI

Generative AI creates new content, while adaptive AI adjusts existing content based on user feedback and interactions.

The marketer-first, AI-enhanced DXP helps you imagine bigger, collaborate smarter, and grow faster—from content strategy to experience delivery.

Our DXP vision: the future is intelligent

In a world where experience is everything, marketers are faced with even greater expectations and enormous complexity to deliver on their ambitions.

Artificial intelligence can unlock the potential within every marketer. That’s why we’ve reimagined the entire marketing workflow with AI inside so marketers can imagine bigger, collaborate smarter, and grow faster than ever before.

This is the intelligent DXP.

Imagine bigger

Redefine what’s possible for your teams, your business and your brand.

With brand-aware AI embedded into your DXP, teams can strategize, research, ideate, and create smarter across the entire content-experience lifecycle.

Collaborate smarter

Boost productivity and connect your teams more effectively than ever before – at scale.

Orchestrate work across the entire DXP and bring all your teams together to create, innovate and collaborate with ease.

Grow faster

Supercharge your marketing teams and drive growth to deliver greater business value.

From delivering personalization to fostering deeper brand loyalty, Intelligent DXP will give your people the power to accelerate everything they do.

The dawn of intelligence

The launch of Sitecore Stream is just the beginning of our journey to create the Intelligent DXP. We will keep innovating with our customers and partners to unlock the full potential of AI to give teams the power to build.

Sitecore Stream

Sitecore Stream provides an orchestration layer that unifies our products into a seamless marketer experience.

Grounded in brand-aware AI, Sitecore Stream ensures that every action, recommendation, and experience aligns with the customer’s brand identity, values, and guidelines, while being governed by enterprise-ready guardrails for generative AI.

Sitecore Stream

IDXP

Frequently asked questions

01.

What is an intelligent DXP?

An intelligent DXP is Sitecore’s vision for the next era of digital experience platforms. An intelligent DXP embeds AI throughout the entire marketing lifecycle to help marketers achieve faster time to market, reduce costs, and deliver impactful, brand consistent digital experiences across the customer journey.

02.