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A use case forsitecore ai
  1. SitecoreAI™
  2. ❯Use cases
  3. ❯Drive your outcomes
  4. ❯Deliver unique on-property experiences for guests

Deliver unique on-property experiences for guests

The moment a guest steps on property, their needs change. SitecoreAI™ recognizes the signals, a lobby QR code, the wifi login, a property-only page, and reshapes your site around their stay: amenities, dining, and the front desk instead of another booking pitch.

Conversion optimizationConversion optimization|Audiences intelligenceAudience and insights|Travel and Hospitality
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Deliver Unique Experiences
The problem

Your site keeps selling a stay the guest already owns.

Your website is built to win the booking. But the guest who just checked in wants something else: spa hours, a dinner table, the front desk.

Show them the booking homepage and you bury what they came for. You also miss the spend that happens during the stay, dining, spa, activities.

A booking site and an on-property guide are two different jobs, and most teams build only the first. SitecoreAI closes the gap: it recognizes when a guest is on property and switches the experience to match.

How SitecoreAI Helps

The moment a guest arrives, your site stops selling and starts serving.

SitecoreAI page personalization enables you to serve the guest standing in your lobby. They scan a QR code and land on a page built for their stay: dinner tonight, spa booking, front desk one tap away. The sales pitch steps aside, and on-property spend grows.

Here's how. In the page builder, you create an on-property version of your page, called a variant. Three ready-made conditions tell SitecoreAI when to show it: a UTM value condition spots guests arriving from a tagged QR code, a first referrer condition spots the wifi welcome page, and a page view condition spots a short URL shared only on-site.

Any one signal flips the page. It happens before the page loads, so guests see the right version from the start.

Meet guests where they are and on-property engagement climbs: more dinner reservations, more spa and activity bookings, fewer calls to the front desk for basics, and guests who feel looked after from check-in to checkout.

How it works

Build once. Launch everywhere. Stay in control.

  1. 1

    Build an on-property page variant

    In the page builder, create a version of your key pages for guests who are already there.

  2. 2

    Define the audience

    Group the three ready-made conditions, UTM value, first referrer, and page view, so any one of them triggers the variant.

  3. 3

    Serve, don't sell

    Point the hero and main buttons at amenities, onsite dining, and the front desk. Tuck away the booking content a checked-in guest no longer needs.

  4. 4

    Tag your entry points

    Add the UTM tag to lobby and in-room QR codes, confirm the wifi redirect, and put the short URL on signage. These are the signals the page listens for.

  5. 5

    Measure and improve

    Compare the on-property page against the default. Track dining, spa, activities, and front-desk contact, then do more of what works.

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