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A use case forsitecore ai
  1. SitecoreAI™
  2. ❯Use cases
  3. ❯Drive your outcomes
  4. ❯Recommend the next destination

Recommend the next destination

Every visitor browses with a trip in mind. SitecoreAI™ learns what each one is drawn to and puts the destinations and packages they're most likely to book front and center, turning inspiration into a booking.

Conversion optimizationConversion optimization|Audiences intelligenceAudience and insights|Travel and Hospitality
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Recommend the next destination
The problem

A homepage built for everyone speaks to no one.

Travelers arrive ready to be inspired. A one-size homepage sends them away.

The honeymooner and the business traveler see the same handful of destinations. Hand-picked features go stale before the season turns. Most visitors browse once, find nothing that fits, and leave, taking the demand you paid for with them.

The trip they'd book is usually on your site. It's just not on their screen. SitecoreAI closes the gap: it reads what each visitor browses and brings the right trips forward, automatically.

How SitecoreAI Helps

Let each visitor’s behavior choose the destinations they see.

SitecoreAI affinity personalization enables your site to learn what each visitor loves. As they browse, SitecoreAI builds preference scores called affinities: beach or city, luxury or budget, family or solo. There's nothing to tag and no rules to write; the scores update as visitors click.

Add the ready-made affinity condition to a personalized component and your recommendations reshape per visitor. The destinations, packages, and offers that fit them best rise to the top.

Picture a visitor who keeps viewing beach resorts. Next visit, the hero and featured trips lead with sun and sand. A business traveler browsing city hotels sees a different set entirely. And there's no separate recommendation engine to buy: the signals already live in the platform.

Customers like Aer Lingus lifted conversions on homepage destination promotions by 150% with Sitecore personalization.

How it works

Build once. Launch everywhere. Stay in control.

  1. 1

    Turn on affinities

    Let SitecoreAI start scoring visitor interests from page views. It's a setting marketers configure, not a build.

  2. 2

    Build your recommendation component

    Create a featured destinations or offers component you can personalize for each interest group.

  3. 3

    Add the personalization

    Use the built-in affinity condition so the component leads with the trip types each visitor cares about.

  4. 4

    Let it adapt in real time

    As visitors browse, their scores update and the recommendations follow. No weekly hand-curation.

  5. 5

    Measure and refine

    Compare the personalized component against a static version, track bookings, and keep what wins.

Customer spotlight

A woman in a red blouse is looking at a magazine and a teenager is looking at a tablet while they are on a plane
Customer SpotlightAerLingus logo

Aer Lingus turns browsing data into booking growth

Ireland's national carrier replaced static homepage banners with destination recommendations shaped by each traveler's search history, lifting destination promotion conversions by 150% with a marketing ROI of about 800%.

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Expand your presence

Every asset tagged, discoverable, and ready to use.

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Establish and maintain credibility in AI search results.

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Make every interaction feel personal.

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Translate your entire site in a few clicks.

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See SitecoreAI multisite management in action

Manage every website from one platform

Discover how SitecoreAI helps global teams launch, govern, and manage multiple brand, market, and campaign sites from one instance while sharing content, reducing costs, and maintaining brand consistency.

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The Agent Experience Platform from Scrunch, a Sitecore company, helps brands optimize for humans and AI search.

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