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Personalize
The power to personalize every digital touchpoint
Deliver impactful customer experiences with technology that personalizes every customer interaction across all your digital channels and campaigns.
Impact for every team
FOR MARKETERS
Effortless personalization
FOR DEVELOPERS
Frictionless builds
FOR TECHNOLOGISTS
Composable flexibility
Make every interaction smarter
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Personalize resources
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What industry experts say
Reporter
Title
2023 Gartner MQ for Personalization Engines report
Frequently asked questions
A system that enables businesses to tailor digital experiences to individual user preferences and behavior.
Personalize and CDP go hand in hand. While the customer data platform collects and unifies first-party customer data from multiple sources to build a complete 360-degree view of customers, Personalize builds targeted and personalized campaigns to improve the customer experience.
Sitecore’s decisioning engine is an advanced, user-friendly tool that gives organizations the ability to create decision strategies using a flexible drag-and-drop canvas. The decisioning engine in Sitecore Personalize uses a combination of machine learning and AI-driven models to determine various propensities for each customer profile, and based on these findings, figures out the next best action for this customer on the customer’s most relevant channel.
Example of decisioning: A pop-up message on an ecommerce website offering a special discount on a product that a returning customer has shown interest in or banners showcasing travel updates targeting customers traveling to a particular country/city.
Personalization is a powerful tool for driving conversions and guiding users through marketing funnels. By tailoring content and offers to individual user preferences and behaviors, personalization enhances user engagement, increases the likelihood of conversion, and streamlines the customer journey.
It's particularly effective in targeted digital marketing campaigns, where personalized messaging resonates more deeply with each segment, leading to higher engagement rates. Additionally, personalization can significantly improve the overall user experience on digital platforms, making interactions more relevant and satisfying for the user, thereby fostering brand loyalty and repeat business.
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