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Personalize

The power to personalize every digital touchpoint

Deliver impactful customer experiences with technology that personalizes every customer interaction across all your digital channels and campaigns.

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Impact for every team

FOR MARKETERS

Effortless personalization

Deliver data-driven personalization effortlessly with an intuitive drag-and-drop user experience.

FOR DEVELOPERS

Frictionless builds

Empower developers with robust tools and familiar languages to easily build templates for personalized campaigns. 

FOR TECHNOLOGISTS

Composable flexibility

Integrate personalization into your ecosystem with a modern, composable solution and seamless API integrations.

Make every interaction smarter

Real-time personalization

Personalize content, offers, and prices in response to your customers' actions in-the-moment.

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See Personalize in action

Discover the key features of Sitecore Personalize including experiments, experiences, experiment templates, decision canvas, and analytics.

Read more about Personalize

Catch-up on our latest blogs, guides, research, and on-demand content. 

What industry experts say

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2023 Gartner MQ for Personalization Engines report

Personalize

Frequently asked questions

01.

What is a personalization engine?

A system that enables businesses to tailor digital experiences to individual user preferences and behavior.