We’ve all been there: an afternoon disappears into feedback threads, copy changes, and alignment meetings that feel more like roadblocks than progress. Marketing may move quickly, but the behind-the-scenes work can slow everything down.
In our last blog, we covered what’s new in XM Cloud for self-serve marketers. This time, we’re tackling those day-to-day bottlenecks head-on.
With our latest AI-powered updates, XM Cloud turns those pain points into momentum, embedding intelligence directly into the tools you already use. From automating repetitive tasks to surfacing the right information when you need it, these features are designed to keep projects moving, content consistent, and your team focused on the work that matters most.
Translation Assistant
Before: Translating content for new regions meant exporting text, coordinating with localization vendors, waiting on feedback, and manually uploading every translation. It was slow, expensive, and sometimes inconsistent.
Now: The new translation assistant brings built-in AI-powered translations directly into Sitecore XM Cloud. Marketers can instantly translate text fields and components within the CMS and even give feedback to improve translation quality over time. Whether you’re launching a campaign in a new market or updating product content across regions, translation assistant makes localization faster, more reliable, and much more scalable. Full site and page translation will be live later this year.
AI-powered deliverable suggestions
Before: Planning out a marketing project often involved chasing down stakeholders, manually building timelines, and hoping nothing got missed along the way.
Now: AI deliverable suggestions act like a co-pilot for your projects, surfacing tasks and recommended next steps inside your workspace so you never lose track. From launch checklists to campaign content needs, this feature keeps creative teams and marketing aligned, fills gaps before they become issues, and removes the friction from project planning.
Brand Assistant
Before: Finding the right brand information could mean sifting through dozens of files and documents to answer a single question. The hunt slowed teams down and left plenty of room for inconsistencies.
Now: With Brand Assistant embedded directly into XM Cloud, all your brand guidelines, assets, and answers are just a quick chat away. Instead of digging through endless decks, marketers can ask a question and get the right, brand-approved information instantly keeping projects moving and content consistent.
Content variant creation
Before: Creating content variants to test messaging or adapt for different audiences meant cloning pages and manually rewriting copy.
Now: With AI-powered variant creation, marketers can instantly generate alternative and new versions of content based on audience, region, or tone all with built-in brand awareness. You can review, approve, and A/B test the generated variants, giving you control without the manual lift.
Long-form content assistant
Before: Creating blog posts, guides, or campaign landing pages often meant starting from a blank page, juggling SEO tools, and going back and forth with editors to get it just right.
Now: The Long-form Content Assistant goes beyond writing; it’s your built-in brainstorming partner. Blending your brand voice with real-time web insights, it helps you spark ideas, shape them into structured outlines, and expand them into high-impact content that ranks well and resonates deeply. Whether you’re mapping a campaign narrative or drafting a detailed article, it keeps the creative momentum flowing from first idea to final draft. Whether you need an outline or a finished draft, it’s like having a strategist, writer, and SEO expert built right into your workflow.
The future of marketing is already in motion
XM Cloud is evolving to meet the needs of modern marketing teams, from empowering self-serve workflows to now infusing AI directly into the tools marketers use every day. And with our newly announced partnership with Gradial, bringing AI-powered orchestration into the mix, there’s even more innovation on the horizon.
At Sitecore, we’re not just adding features, we’re reimagining how digital experiences are created, managed, and scaled. With Sitecore Stream powering XM Cloud, we’re laying the foundation for a more agile, intelligent, and intuitive future for marketing teams everywhere.
Smarter content. Faster launches. Fewer blockers. And a whole lot more to come.
Missed the June launch? Catch the full event on demand and explore all the latest product innovations on our new product strategy page.