Migrating to SitecoreAI CMS

SitecoreAI CMS, formerly XM Cloud, is a fully cloud-native SaaS content management system for creating, managing, and delivering structured content across channels. Headless, API-first architecture gives developers flexibility, while visual authoring and built-in AI help content teams move from idea to published experience faster. AI is included in the platform price, with no per-token charges on top. Because the CMS is part of the wider SitecoreAI platform, choosing it also gives you entitlements to our other core solutions when you are ready for them.

Never upgrade again

Moving to SitecoreAI CMS means doing away with costly upgrades. You benefit from the latest functionality and features due to automatic updates rolled out by Sitecore, ensuring your website stays up to date with the latest industry standards and innovations. Existing XM Cloud customers move into SitecoreAI automatically, with no replatforming project and no disruption to existing investments, integrations, and workflows.

Lower total cost of ownership (TCO)

SitecoreAI CMS offers significant cost savings by eliminating investments in hardware infrastructure and reducing maintenance costs. Sitecore takes care of managing the infrastructure, eliminating the need for dedicated IT staff or developers to handle tasks like server management and software updates, leaving you to allocate your resources more effectively.

Scalability and security

By design, SitecoreAI CMS offers you scalability, allowing businesses to seamlessly adjust resources and accommodate varying content and user demands without disruptions or the need for significant infrastructure investments. This scalability empowers businesses to grow and adapt their digital presence. Moreover, it incorporates robust security measures, safeguarding data and protecting against unauthorized access or breaches.

Ease of use

SitecoreAI CMS allows marketers to focus on message quality and targeted channels with zero worries and delays. Content creators can also visually author their digital experiences with an intuitive visual builder featuring high performance with headless architecture and front-end flexibility.

Most organizations start looking at a new CMS for a specific reason: a platform inherited through an acquisition, new executive leadership, an approaching renewal, or a shift in the market or technology that current tooling cannot keep up with. Wherever that starting point is, existing XM Cloud customers can adopt SitecoreAI without replatforming or manual migration. Customers on Sitecore XM or XP can use SitecoreAI Pathway, an AI-assisted migration workflow that automates repetitive extraction, grouping, and mapping of pages, templates, and components while keeping teams in control of review and validation.

How long a migration takes depends on the size of your estate: the number of sites, pages, languages, and how much of your current implementation you want to carry forward. What changes with SitecoreAI Pathway is the shape of the work. Automating the repetitive extraction, grouping, and mapping steps takes the effort that used to run for months down to weeks, and your team spends its time on validation and design decisions rather than manual data transfer.

When considering a move to XM Cloud, TCO and ROI benefits should be a key factor in your justification. Brands making the move are seeing a reduction in deployment efforts, reduced infrastructure costs, and faster time to market.

Room to grow

Because the CMS is part of the wider SitecoreAI platform, teams can add capabilities such as digital asset management, audience insights, personalization, and search when the need arises, using entitlements they already have. There is nothing to stitch together later and no separate platform to adopt.

Partner and community support

Sitecore's partner network, MVPs, and developer community bring deep experience in Sitecore implementations, modernization, and migration. They can help organizations plan the move, validate the target architecture, and maximize the value of SitecoreAI CMS.

Technical support

Sitecore provides documentation, getting-started guidance, APIs, SDKs, starter kits, training, and implementation examples for architects and developers. SitecoreAI Pathway adds guided, AI-assisted migration workflows that help technical teams reduce manual effort while maintaining review and control throughout the process.