Built for speed: How business consultancy Icreon achieved a 213% higher engagement with SitecoreAI™

For a consultancy built around accelerating digital velocity, Icreon’s own website had become a constraint. The platform struggled to keep pace with how quickly the firm’s thinking, offerings, and point of view were evolving across experience transformation, commerce, digital products, and AI.

As customer expectations shifted and AI has began reshaping how brands engage and personalize experiences, Icreon needed its digital presence to do more than just describe agility. The existing site made rapid publishing, experimentation, and personalization difficult, limiting the marketing team’s ability to respond in real time to market change.

Icreon approached the rebuild as an opportunity to remove architectural friction and rethink how content moves from creation to customer. The team migrated to SitecoreAI with a composable, SaaS-based foundation, giving marketing teams greater autonomy while reducing operational overhead behind the scenes.

SitecoreAI offers the scalability, flexibility, and AI-driven capabilities Icreon needed to future-proof its digital presence. The platform’s composable architecture enables rapid deployment, seamless integrations, and personalized experiences, which are critical for a partner committed to helping clients achieve digital velocity.

By combining headless and hybrid delivery, Icreon simplified publishing workflows and made it easier to deliver consistent content across channels without sacrificing speed or control. SitecoreAI was embedded directly into the content strategy, helping the team optimize relevance and engagement as expectations continued to evolve.

The result is a scalable, intuitive digital experience that reflects Icreon’s promise of accelerating digital velocity today, while creating room to innovate tomorrow. Planned enhancements, including an AI-powered interactive site search, will further help visitors discover meaningful content with less effort.

The results were immediate and impressive: within one month of going live, Icreon saw a 213% increase in engagement time compared to the previous year.

Behind the metric was a fundamental shift in how the team operates. With a streamlined, composable foundation in place, marketing teams gained the freedom to publish, test, and evolve content at the pace the business demands, without being slowed by platform constraints. What began as a self-implementation quickly became proof of what Icreon delivers for clients every day.

That proof was recognized with the 2025 Sitecore Excellence in Self-Implementation Award, affirming Icreon’s leadership in applying composable architecture and AI in the real world. Today, the site stands not just as a stronger brand experience, but as a living reference for enterprise organizations looking to turn digital velocity from an ambition into execution.