MANUFACTURING
Build experiences that drive growth as AI reshapes manufacturing
Harnessing the power of customer experience
Honda Australia establishes an omnichannel content foundation to fuel its continuous transformation
1 single unified website experience
New intranet moves Canon into future
VELUX governs content across 190 sites with SitecoreAI
One governed content catalog helps the global window specialist manage and publish rich media consistently across 190 consumer, dealer, and intranet sites in 38 countries.
50%Faster and easier to publish rich media content on websites
43%Increase in new site visits
30%+More efficient with automated web editing processes and faster site performance
40+Reusable components for consistent content creation
Thule increases revenues and drives business growth with Sitecore
Composable Sitecore solutions help global sports and outdoor brand increase online revenues 47% with refreshed websites, marketing automation, and consistent omnichannel experiences.
47%Higher revenues
35%Improvement in conversions
10%Increase in engaged sessions
5%More new site visits
BDR Thermea boosts productivity eight-fold with composable Sitecore solutions
Composable Sitecore solutions increase digital efficiency and business agility for BDR Thermea Group.
790%Increase in productivity
50%Greater back-office performance
43%More new site visits
€500kAnnual savings with centralized approach
Atkore’s Sitecore-powered global web platform drives a 115% rise in monthly users
US manufacturer transforms international online experiences, launching nine regional sites in a year and consolidating four brands with a headless, composable DXP.
115%Year-over-year increase of average monthly users
99%Year-over-year increase of monthly sessions
6Languages support customers across Europe, MEA, and APAC
5Minutes to deploy new content
SCHOTT builds multi-product, multi-industry digital marketing platform with Sitecore
67%More monthly visitors
30kDigital assets delivered
Global manufacturer increases marketing productivity with Sitecore
Composable solution from Sitecore helps electronics and automation manufacturer WAGO automate 150+ annual marketing campaigns for estimated 15% faster delivery.
7Aggregated campaign types with optimized workflows
15%Estimated faster time-to-market for marketing campaigns
4Digital platforms consolidated onto one Sitecore solution
30,000Products’ content managed in Sitecore solution
Global manufacturing leader transforms customer experience with Sitecore
Brady Corp DXP centralizes content and operations for 18 multilingual websites across 23 countries worldwide
>7% increase in CVR
9%increase in onsite search CVR
25Sitecore sites
18Languages
Kamstrup modernizes 13 global websites and lifts customer satisfaction with SitecoreAI™️
Kamstrup improved customer satisfaction and empowered its marketing and regional teams to manage content independently by moving to SitecoreAI™️.
7,500+pages migrated to SitecoreAI™️
13websites serving 70+ countries
Self-servicecontent creation and updates for marketers
5.9 → 7.5customer satisfaction in two years
NHP transforms customer engagement with Sitecore
By adopting Sitecore’s composable architecture, electrical product manufacturer and distributor NHP enhances personalization, streamlines marketing operations, and optimizes customer experiences while boosting business growth.
24%increase in ecommerce revenues in last financial year
1.5Mproduct searches
2,000customer visits per day
9,000active registered users
Manufacturer cuts digital marketing costs by 15% over 5 years with Sitecore
Small, in-house team from Bru Textiles drives global marketing by managing complex digital content and analysis in the cloud
20%Cut in typical cloud and web project costs
30%Improvement in digital tech learning time
3 weeksTo launch new, multi-lingual Asian market website
12Innovative, highly stylized websites
Make complex products easy to find and buy
SitecoreAI™ is an AI-powered content management and digital experience platform for automotive, industrial, electrical, building products, and consumer goods manufacturers. It brings product content and customer data together, so your teams can deliver relevant experiences across global brands and distributor networks.
AI is changing how customers research and evaluate complex manufacturing products and solutions. SitecoreAI™ helps you find search and citation gaps and create authoritative product content that AI answers can cite.
Explore the digital experience challenges facing manufacturers and the priorities shaping the future of manufacturing marketing.
How SitecoreAI delivers value in manufacturing
Build a better buying experience
Keep your content production line moving
Engineer your products to be found
Trusted by leading healthcare organizations
Frequently asked questions
Manufacturers that build digital experiences on Sitecore include VELUX, BDR Thermea, WAGO, Brady Corporation, Atkore, Kamstrup, Thule, SCHOTT, and NHP.
Manufacturers with global distributor networks need a content management system (CMS) that can support multiple sites, languages, brands, and channels, keeping content consistent even when it is highly technical. SitecoreAI combines hybrid headless CMS with global content delivery, giving teams flexibility to create once and deliver across all digital touchpoints.
Sitecore supports B2B and B2C personalization using real-time customer data and behavioral signals to tailor content and experiences. SitecoreAI Conversion Optimization builds audiences from behavior, identity, intent, and channel context, then personalizes experiences in real time. Manufacturers such as Brady Corporation see the difference directly: conversions up more than 7% and onsite search conversion up 9%.
Yes. SitecoreAI gives pharmaceutical, medical-device, and other regulated manufacturers the governance and control needed to manage digital content across complex organizations. This includes permissions, review and approval processes, brand controls, and human oversight of AI-assisted work as content is created and published across products, brands, markets, and channels. For example, medical device manufacturer Chochlear achieved 90% higher consumer engagement year on year with Sitecore.
Manufacturers can centralize images, videos, documents, and other digital assets in a Digital Asset Management (DAM) platform, so teams can organize, search, reuse, and distribute approved assets across channels. SitecoreAI DAM supports structured workflows, version control, and omnichannel delivery from one environment.
B2B manufacturers need commerce technology capable of handling the complexities of products, inventory, ordering, and fulfillment across manufacturer and distributor relationships. Sitecore OrderCloud is built for this. It supports manufacturers, suppliers, distributors, and retailers with inventory management, including inventory held across multiple locations. Brady Corporation and BDR Thermea both run B2B commerce on Sitecore OrderCloud.
Manufacturers can improve AI search visibility by creating clear, structured content that AI systems can retrieve and cite. That means combining established search engine optimization (SEO) practices with AI search techniques such as machine-readable structure and monitoring AI visibility and citations. SitecoreAI’s AEO SEO researcher agent audits your pages for search and AI discovery readiness, and the Agent Experience Platform from Scrunch, a Sitecore company, shows where your brand appears in AI answers.
Ready to be the answer?
When buyers ask AI which product fits their needs, the manufacturers with structured, trusted product content are the ones that get named. SitecoreAI helps you connect content, data, and insights to create more relevant experiences, move faster, and make your products visible wherever customers search.