Brand Assistant
Get instant answers to brand questions and draft content with a conversational assistant, so messaging stays consistent across every channel.
Part of
Digital Asset Management
Make every asset findable and governed by your team, and by AI.
LLMs now decide what buyers see. SitecoreAI DAM makes every approved asset structured and governed for AI to find, trust, and recommend, so you own the answer.
Results teams are seeing today
50%Higher asset reuse for Foodstuffs NZ
50% Gain in content team productivity for FAB
500%Faster content deployment for NTUC
140,000+Digital assets managed by VELUX
Create more value from every asset
Find the right asset in seconds, not folders
SitecoreAI DAM tags and enriches every approved asset automatically, so the right one surfaces in seconds, and this morning's upload can power this afternoon's experience.
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Keep every approved asset in one place your team can trust.
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Let SitecoreAI tag and enrich content automatically so the right asset surfaces faster.
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Flow assets straight into CMS, personalization, and campaign workflows.
Govern your brand without slowing teams down
SitecoreAI DAM builds governance into everyday work, so teams move quickly and the brand stays consistent across every market and channel.
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Streamline review and approval workflows across distributed teams.
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Enforce permissions and usage policies with confidence.
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Keep content on-brand with approved, reusable assets and clear controls.
Turn every asset into outcomes
SitecoreAI DAM connects creation, reuse, localization, and delivery in one flow, so teams ship faster and prove the value of every asset.
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Deliver content across web, commerce, email, and social media from one platform.
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Connect creative tools and your CMS through open integrations.
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Increase reuse and prove ROI with asset performance insights.
The AI stands for Already Included
SitecoreAI DAM includes AI-powered functionality at the platform level, no separate fees, so teams use AI across tagging, search, enrichment, and optimizing digital content workflows without usage becoming a barrier to adoption.
Centralized asset library
One governed home for images, video, documents, audio files, and all other digital files, connected to the rest of SitecoreAI.
AI auto-tagging
AI reads each asset and identifies its file type and applies consistent metadata, so teams find what they need without manual tagging and assets never enter the digital asset management system undescribed.
Visual AI search
Search by what is inside an image or video, included with no usage limits.
Version control
A single approved version of every asset, with full history, audit trail, and rollback.
Rights and usage tracking
Know where every asset can be used, by whom, and when its licence expires, before it goes live.
On-the-fly adaptation
Resize, reformat, and crop assets for any channel in a few clicks. No design ticket required.
Global localization
Adapt and translate asset content for every market, with governance and approval before anything goes live.
Brand governance
Approval workflows, access controls, and brand management guardrails based on your brand guidelines on every asset action, so compliance never slips and brand integrity stays intact across teams, markets, and channels.
Content provenance
C2PA content credentials ship natively on every AI-generated asset, so teams and AI systems always know where content came from, who approved it, and whether it is safe to use.
Connected activation
Push approved assets into pages, campaigns, and personalization workflows across SitecoreAI, or through open APIs to any stack.
Built by you. Powered by Sitecore.
Solutions from our partners
Take a look at Sitecore’s latest innovations
Smart Briefs
Turn brainstorming conversations into structured, execution-ready briefs in seconds. Connect generated briefs to campaigns for rapid activation, all within the Brand Assistant chat.
Metadata enrichment
Automatically enrich assets with AI-generated tags, taxonomies, descriptions, and ALT text. Individually, in bulk, or on upload.
Bulk grounded image tagging
Auto-tag images in bulk with grounded, brand-specific metadata to reduce upload effort and improve content discovery.
Bulk editing
Customize and save table layouts to edit content faster and more efficiently. Use flexible columns, thumbnail previews, and shortcuts to focus on the fields that matter and update assets in bulk with ease.
Content analytics
Track how assets perform and where they’re accessed with built-in analytics. Monitor views, link activity, load performance, and engagement by country, domain, device, and channel. All visualized in intuitive dashboards inside Content Hub.
Connect your own AI
Plug in your own AI to auto-tag assets with brand-accurate metadata, starting with grounded image tagging.
The platform built around your team.Every capability working together.
Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.
Digital Asset Management
On-brand assets, ready for every experience.
2/5
Manage every asset in one secure, searchable hub so teams can find approved content fast and activate it with confidence. Inside SitecoreAI, DAM connects the asset lifecycle to campaigns, content, and delivery to speed activation and reduce approval friction.
- Centralized asset library with AI-powered search and tagging
- Rights, approvals, and governance built into the workflow
- Direct activation across content, campaigns, and channels
AI stands for Already Included
Search, auto-tagging, and metadata enrichment built in.
2/5
The questions we hear most
What makes SitecoreAI DAM different?
SitecoreAI DAM is an AI-powered digital asset management platform that combines asset storage, governance, and content operations in one system. Standalone DAMs manage files. SitecoreAI DAM connects to the broader SitecoreAI content operations platform so teams find, govern, adapt, optimize, and activate content faster across every channel.
Is AI included with SitecoreAI DAM?
Yes. SitecoreAI DAM includes AI in every workflow at no additional cost. Teams use AI-powered tagging and discovery freely, without token fees, surprise costs, or pressure to limit adoption as usage grows.
How does SitecoreAI DAM help teams move faster?
SitecoreAI DAM reduces content production time by automating tagging, metadata enrichment, and approval routing. Built-in AI surfaces the right assets faster, and connected workflows move approved content into campaigns and customer experiences without delay.
How does SitecoreAI DAM support brand governance and compliance?
SitecoreAI DAM enforces brand consistency through functionality like built-in permissions, rights controls, approval workflows, and usage policies. These keep approved assets compliant and ready for use across creative teams, marketing teams, markets, digital files, and media assets.
How does SitecoreAI DAM improve content reuse?
SitecoreAI’s DAM solution increases content reuse by making approved assets findable, adaptable, and activatable across teams and regions. With structured metadata and connected delivery workflows, teams get more value from existing content through the content lifecycle instead of recreating it from scratch.
What is digital asset management (DAM)?
Digital asset management (DAM) is a brand management system for storing, organizing, governing, and delivering digital content from one central hub. It helps stakeholders enforce brand guidelines and gives users access to manage images, documents, and brand assets so approved content is easier to find and activate across every experience. It prevents duplication and helps with digital rights management (DRM), expiration dates and version control across formats, since all file types are in the same main location.
What are the benefits of using digital asset management?
Digital asset management solutions gives your team one centralized repository to manage and share digital content like creative assets, audio files, marketing materials, product images, templates and media files. When you can find the right file in seconds and trust that every asset is approved and current, your workflows move faster and your brand stays consistent throughout your ecosystem. Built-in access controls and usage rights management protect your brand identity. As your digital library grows, your DAM software grows with it, giving your content operations scalability.
What’s the difference between a DAM and a CMS?
A DAM system stores, organizes, and distributes digital media and like images, animations, and creative files. A content management system (CMS) manages and delivers content for websites and digital experiences, often using assets stored in a DAM platform.
Keep every asset governed, searchable, and ready to use
Explore how SitecoreAI helps teams find, manage, and activate content across every channel.