How leading retailers are transforming shopping with Sitecore

Meet six Sitecore customers who have accelerated their digital transformations and elevated their customer experiences across every touchpoint.

By Kayla Bryant.

4 minute read

Summary

Retailers today face the daunting task of orchestrating content seamlessly across channels, geographies, and audiences while maintaining brand identity and compliance at lightning speed. By modernizing digital experience capabilities, brands can unlock agile, scalable strategies to optimize content velocity, orchestrate experiences, and monetize everywhere, meeting customer expectations and driving ROI. Here are six global retailers elevating the customer experience with Sitecore.

The average consumer has an attention span of just three seconds. This means retailers face the challenge of delivering engaging, personalized experiences at lightning speed while navigating the complexities of multiple channels, regions, audiences, and devices—all without compromising their brand identity. Traditional omnichannel strategies are no longer enough; the future lies in AI-driven, channel-less digital experiences that empower brands to deliver impactful customer engagement everywhere.

However, achieving this transformation requires overcoming significant operational hurdles, including disconnected systems, siloed content and data, and legacy technology that stifles innovation. By modernizing their digital experience capabilities with AI-powered tools, brands can streamline content operations, accelerate go-to-market efforts, and unlock their full potential. These capabilities enable optimized content velocity, seamless experience orchestration, and increased revenue opportunities—all while driving measurable results like improved ROI and scalable operational efficiency.

Here are six inspiring examples of how Sitecore customers have embraced this transformation to elevate their digital experiences and meet the demands of today’s consumers.

Six Sitecore customers transforming retail experiences:

1. Bachman's grows ecommerce sales 6.31% and raises conversion rates 9.92%

Capturing the in-store experience of a high-end retailer and replicating it online can be a challenge, but the leading floral, home and garden center, Bachman’s, is succeeding. Driven by a 400% shift to online retail and younger customer demands for improved mobile experiences and delivery options, Bachman’s redeveloped its online platform to deliver an enhanced digital shopping experience capable of ongoing innovation. With Sitecore’s composable and SaaS technology, Bachman’s has increased time on site, new visits, conversion rates, and average order values.

2. L'Oréal harnesses the power of generative AI at scale, saving 120,000 hours of webmastering

L’Oréal is the world’s leading beauty group, with €38 billion in sales and more than 6.5 billion products sold globally. To ensure consumers can find the information they need online, the company needed to enhance SEO, which involved rewriting hundreds of thousands of meta titles and descriptions. To achieve this at scale, the company leveraged its composable Sitecore architecture to integrate an AI solution. By automating the meta-tagging process, L’Oréal has saved 120,000 hours of webmastering and improved their SEO.

3. Jonastone drives a 25% increase in revenue

Jonastone needed to offer an online experience that matched or even surpassed its in-store experience. Product presentation had to be supported by contextual and helpful content on product pages and in cart. Delivery times had to be specific to coincide with build schedules. Getting new products to market quickly was also a crucial requirement. A multilanguage capability was also necessary to serve the company’s pan-European market.

Jonastone is now using Sitecore as the foundation of its new website. The marketing team can customize and launch content quickly to all countries while making it easier for IT to test and deploy new features because of Sitecore and its multilanguage capability.

4. Pet Supplies Plus on track to boost sales and satisfaction with Sitecore replatform

Pet Supplies Plus operates more than 750 company-owned and franchised pet supplies stores across the US. To support the company’s growth plans, the retailer needed to upgrade its aging digital environment. Pet Supplies Plus partnered with Horizontal Digital to implement an end-to-end digital platform based on composable Sitecore technologies. With advanced content management, digital asset management, and headless ecommerce capabilities, the retailer can now deliver a more engaging digital experience, increase sales, enhance customer satisfaction, and improve operational efficiency.

5. Greene King consolidates 1700 websites and boosts bookings

Greene King is the leading pub retailer and brewer in the UK with 2,700 pubs, restaurants, and hotels. The company decided to consolidate its 1,704 websites, which were hosted on 80 different domains, to a single environment. Its new website foundations are built on composable Sitecore technologies to align with its digital strategy. As a result of the transformation, Greene King has increased customer booking conversions, streamlined content creation and management, and can easily support new brand development initiatives.

6. The Tile Shop connects the online and in-store experiences with a composable strategy

The Tile Shop is a leading specialty retailer of man-made and natural stone tiles, setting and maintenance materials, and related accessories in the United States. Just five months after setting off on its journey to exponential growth with composable commerce, The Tile Shop is realizing significant improvements — including some results that have exceeded the company’s expectations.

By choosing Sitecore, these retailers have not only accelerated their digital transformations, but have also elevated customer experiences across every touchpoint.

Our customers have the tools needed for transform shopping with AI-driven campaigns and faster time to market.

As we navigate this new year, let these stories inspire you to reimagine your retail journey with Sitecore, where success becomes more than just a possibility – it becomes a reality.

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Sitecore enables retailers to transform shopping with AI-driven campaigns and faster go-to-market. Discover more about how retailers are bridging the gap between online and offline retail, and delivering personalized experiences and merchandising that boost sales and customer engagement.

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Kayla Bryant

Global Marketing Director, Commerce

Sitecore