Digital marketing solutions
Demand more from your marketing technology and deliver insanely great contextual customer experiences—in real time and wherever your customers may be.
For connected customer experience, connect your marketing technology
Customer experience is now mission critical, so how are organizations addressing this? Avanade and Sitecore wanted to find this out when we teamed up with researchers at Vanson Bourne to survey more than 1,400 marketing and IT decision makers in enterprises across industries and around the world. The results revealed some surprising insights:
- Over two-thirds (73%) of executives see a lack of collaboration between marketing and IT.
- Over two-thirds (71%) of executives lack sufficient martech skills in-house.
- Almost two-thirds (61%) of businesses lose revenues due to disconnected martech stacks.
Managing the customer experience pays off
Along with our partner Avanade, Sitecore in March 2016 commissioned independent research of 880 decision makers around the globe to find out whether digital marketers who were truly managing the customer experience were realizing any business benefit. The results show it’s not just a nice-to-have but a competitive differentiator:
- For every dollar invested in the customer experience, respondents expect a return of three dollars
- Almost six in ten (58%) have seen increased customer satisfaction over the last 12 months
- Close to four in ten (37%) have seen improved sales cycles
- 64% report that competition is a key driver, compared with 52% who point to customer feedback
Forrester proves the value of Sitecore
Forrester Consulting’s Total Economic Impact™ study and online calculator tool illustrate the results of managing the customer experience comprehensively with Sitecore. Based on a composite of four Sitecore customers, the study validates benefits vs. costs of implementing the Sitecore platform. Read the detailed study—summarized in an accompanying video and infographic—and try out the tool to discover the value your organization would realize from implementing Sitecore.
How Sitecore meets marketing challenges
Marketing campaigns
Orchestrate every digital marketing activity across every channel on one unified platform.
Mobile solutions
Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.
Personalization
Think 1:1 marketing is just a fairytale? Think again. See how we make fine-tuned personalization simple.
360° customer view and analytics
A single view of the customer puts the impossible within reach. Smash down silos and turn data into action.
Marketing automation
When you communicate in context of customer interactions, customers will look forward to your next email.
Testing and optimization
If you don’t test, you’ll never learn. See how easy we make it to test and optimize customer experiences.
Commerce
Customer experience doesn’t end at purchase. Combine content with commerce and watch your sales grow.
Content governance
Learn how we give you total control over your content—as well as total peace of mind.
Your digital roadmap
Sitecore’s Customer Experience Maturity Model® helps you determine where your marketing is now and where it could be in the future. The model outlines three broad phases of maturity: Attract, Convert, and—for the most mature marketers—Advocate.
Digital maturity drives multichannel experiences for Uponor
When we first started using Sitecore, our early focus was on content. It’s now on user experience and moving through the Sitecore Maturity Model to build lifelong customers, which is a different mindset.
