Digital marketing solutions

Demand more from your marketing technology and deliver insanely great contextual customer experiences—in real time and wherever your customers may be.

Make everyone a preferred customer

Imagine if you could offer every customer consistently individualized, relevant experiences—just when they’re ready for them and wherever they are. You’d need data on their current and previous interactions with your brand, regardless of channel; and you’d need your digital marketing platform to have a content system robust enough for enterprise-scale performance and ease of use. You’d need your commerce or marketing platform to be both integrated and flexible so that, when the customer is ready, content or offers get automatically dispatched wherever that customer is. With Sitecore Experience Cloud™, you get the holistic view of the customer needed to deliver the truly engaging experiences that make every customer feel like a preferred customer.

For connected customer experience, connect your marketing technology

Customer experience is now mission critical, so how are organizations addressing this? Avanade and Sitecore wanted to find this out when we teamed up with researchers at Vanson Bourne to survey more than 1,400 marketing and IT decision makers in enterprises across industries and around the world. The results revealed some surprising insights:

Over two-thirds (73%) of executives see a lack of collaboration between marketing and IT.
Over two-thirds (71%) of executives lack sufficient martech skills in-house.
Almost two-thirds (61%) of businesses lose revenues due to disconnected martech stacks.

Find out more

Connect your martech research with Avanade

Managing the customer experience pays off

Along with our partner Avanade, Sitecore in March 2016 commissioned independent research of 880 decision makers around the globe to find out whether digital marketers who were truly managing the customer experience were realizing any business benefit. The results show it’s not just a nice-to-have but a competitive differentiator:

For every dollar invested in the customer experience, respondents expect a return of three dollars
Almost six in ten (58%) have seen increased customer satisfaction over the last 12 months
Close to four in ten (37%) have seen improved sales cycles
64% report that competition is a key driver, compared with 52% who point to customer feedback

Get more evidence

Forrester proves the value of Sitecore

Forrester Consulting’s Total Economic Impact™ study and online calculator tool illustrate the results of managing the customer experience comprehensively with Sitecore. Based on a composite of four Sitecore customers, the study validates benefits vs. costs of implementing the Sitecore platform. Read the detailed study—summarized in an accompanying video and infographic—and try out the tool to discover the value your organization would realize from implementing Sitecore.

Crunch the numbers